IEVA Group
#1 in Personalized Beauty & Well-Being
With technology and data, IEVA creates tailor-made beauty and well-being experiences.
IEVA Group was born where beauty stopped being intuition and became science. Founded and driven by Jean Michel Karam, PhD in micro-technologies, the group applies precision engineering, micro-measurement and data-driven methods to the fields of beauty and well-being.
Diagnostic technologies, personalization platforms, brands and experiences structure a model designed to offer each individual care pathways, products and services adapted to their needs — measurable and capable of supporting each person throughout their life.
Jean-Michel Karam, Founder of IEVA Group
Entrepreneur and inventor Jean-Michel Karam has spent more than twenty years developing technologies dedicated to skin measurement and the personalization of skincare.
Behind several innovations in the field of skin diagnostics, he helped introduce a measurement- and data-driven approach to the beauty industry. Through IEVA Group, he is building an ecosystem combining proprietary technologies, cosmetic brands and digital platforms to develop a new generation of personalized products and services.
Actively engaged in the entrepreneurial ecosystem, he also appears as an investor on the TV show Qui veut être mon associé ?, where he supports the growth of innovative startups.
Jean-Michel Karam, Founder of IEVA Group
A Data-Driven Approach
A Data-Driven Approach
IEVA Group uses data to guide at every step the design of care, products and services offered to each individual.
For nearly two decades, IEVA Group has been developing diagnostic and personalization technologies grounded in measurement, data analysis and artificial intelligence, applied to beauty and well-being.
This approach transforms subjective perceptions related to skin, hair and well-being into objective data, forming the foundation of the group’s integrated model.
It enables the design of care pathways, products and services in beauty and well-being, conceived for individuals and linking technologies, brands and experiences with high precision and operational control.
IEVA Group in Numbers
Key indicators that show the scale, dynamism and reach of IEVA Group.
Our Brands
Premium brands anchored in France, purpose-built for personalization.
Premium brands rooted in France, designed to operate personalization across face, body, hair and eye beauty categories. They are developed not as isolated entities but as operational extensions of a shared technological and methodological core.
Products, services and subscriptions are articulated within a coherent portfolio designed to capture recurring usage and strengthen the value of proprietary data.
Operational Architecture
Operational Architecture
An integrated model designed to structure and deploy personalization at scale.
IEVA Group operates on a fully integrated architecture that combines proprietary technologies, digital platforms, editorial content, and physical experiences. By leveraging diagnostic and usage data, the Group builds highly personalized customer journeys that are scalable by design, while retaining full control over data ownership, data exploitation, user insights, and performance measurement.
The organization is structured around four synergistic divisions — Beauty, Experience, Technologies, and Media — operating in a coordinated manner within a single, scalable industrial platform.
Our Talents
Expertise brought together to serve a structured model.
Around founder Jean Michel Karam’s vision, IEVA Group unites complementary talents in innovation, technology, brand creation, content, operations and development — ensuring execution, continuity and evolution with rigor and responsibility.
Discover the group talentsOur Talents
IEVA Group’s Vision
Building a sustainable and measurable “Beautiful Longevity”
Guided by the vision of Jean-Michel Karam, IEVA Group is building a beauty and wellness model centered on longevity, precision, and respect for the individual — designed to support people throughout their lives.
By leveraging science, technology, and data, the Group develops adaptive models capable of evolving with consumer behaviors, continuously integrating new knowledge, and sustainably strengthening the relationship between brands, experiences, and individuals.
This vision is translated into concrete strategic choices: the development of proprietary technologies, the structuring of scalable and evolving personalization platforms, and the deployment of brands and experiences designed to be operated, enriched, and scaled over the long term.