L’Atelier du Sourcil
boudoir du regard
No.1 in Eye Beauty

An Expert Service Network at the Heart of the Customer Relationship

L’Atelier du Sourcil and boudoir du regard are IEVA Group’s service and experience brands dedicated to eye and smile beauty. They rely on a network of approximately 150 boutiques, deployed across France, Europe and the Maghreb, combining an integrated network and franchised locations.

Positioned in the accessible premium segment, these brands combine professional expertise, high service quality and a personalized in-store experience.

Eye & Smile Beauty

L’Atelier du Sourcil and boudoir du regard offer:

expert in-boutique services (brows, lashes, lips, permanent makeup),
the sale of products associated with services,
customer journeys combining diagnosis, advice and follow-up.

These services are based on high value-added technical gestures, requiring trust-based relationships and regular visit frequency.

Business Model

The business model is based on:

recurring revenue from in-boutique services,
sales of complementary products,
long-term customer relationships supported by appointment frequency.

The combination of services and products increases value per customer while providing strong visibility on business activity.

Contribution to the IEVA Group Model

These brands contribute through:

close, in-store customer relationships rooted in real usage,
data collection linked to services, enabled by group technologies,
integration of personalized journeys, with strict respect for consent,
particularly for permanent makeup services (brows, lips),
generation of recurrence and customer loyalty.

These brands represent a key physical anchor of the model, connecting technology, personalization and human experience.

An expert service network generating recurring revenue and close customer relationships.

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