made with CARE

A Responsible and Accessible Premium Skincare Brand within the IEVA Group Portfolio

made with CARE is a skincare brand within the IEVA Group portfolio, positioned around a responsible, clean and high-quality approach to skincare. It offers products formulated with ingredients selected for their effectiveness, safety and traceability, addressing growing consumer demand for more transparent and responsible skincare.

The brand targets a B2C audience attentive to product composition and impact, while remaining fully integrable into B2B channels and partner-driven journeys.

made with CARE designs and distributes skincare products based on:

made with CARE designs and distributes skincare products based on:

made with CARE designs and distributes skincare products based on:

  • clean and responsible formulations,
  • products often certified or compliant with demanding standards,
  • clear, simple and effective skincare routines,
  • strong ingredient and usage transparency.
The brand’s products naturally integrate into subscription models, beauty boxes and multi-brand recommendation journeys.

Business Model

Business Model

Business Model

The made with CARE business model is based on:

  • the sale of accessible premium skincare products,
  • distribution through:
    • e-commerce (owned website),
    • integration into partner boxes (My Little Box, Gambettes Box, etc.),
    • retail partnerships and B2B channels.
This diversified distribution strategy enables the brand to reach varied customer segments while maintaining a consistent commitment to quality and responsibility.

Contribution to the IEVA Group Model

Contribution to the IEVA Group Model

Contribution to the IEVA Group Model

Within IEVA Group, made with CARE plays a structuring role by:

  • expanding the skincare portfolio with a responsible alternative to more technical brands,
  • strengthening the overall offer alongside more science-driven brands such as IOMA Paris,
  • integrating into multi-brand journeys (notably via myIEVA),
  • reinforcing the group’s positioning around quality, responsibility and transparency,
  • generating behavioral data through purchase and usage journeys.

made with CARE is a responsible skincare brand designed to broaden the group’s offering while enriching personalized journeys and strengthening user engagement drivers.

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