IOMA Paris
No.1 in Personalized Skincare

IOMA Paris is a French premium skincare brand with a strong scientific and dermo-cosmetic positioning, dedicated to personalized beauty.

Addressing both consumers (B2C) and professionals (B2B), it stands as one of the historic and structuring pillars of IEVA Group. IOMA Paris embodies the direct application of the group’s scientific and technological expertise in the service of skincare performance. IOMA Paris designs and markets:

• personalized skincare and haircare products,
• treatments dedicated to skin aging, skin and scalp imbalances, as well as prevention,
• care protocols combining products and services powered by diagnostic technologies.

Personalization & Diagnostics

Personalization is a key differentiating lever for IOMA Paris, without being systematically imposed.

It relies on:

• diagnostic technologies developed by IEVA Group, notably i-diag,
• personalized routine recommendations,
• made-to-measure formulations adapted to identified needs.

Business Model

The IOMA Paris business model is based on: the sale of premium skincare products, diagnostic-driven protocols and associated services, a multi-channel distribution strategy:

• e-commerce,
• retail,
• partner institutes,
• group-owned boutiques.

• a direct contributor to revenue, and
• a flagship brand strengthening the scientific credibility and premium positioning of the IEVA Group portfolio.

Contribution to the IEVA Group Model

Within IEVA Group, IOMA Paris plays a major strategic role:

• a concrete demonstration of the group’s scientific expertise,
• a vehicle for deploying and showcasing diagnostic technologies,
• a generator of qualified data from diagnostics and usage,
• a testing ground for new product innovations and personalized journeys,
• a pillar supporting the group’s premium positioning and technological legitimacy.