The Central Personalization & Subscription Platform of IEVA Group

myIEVA is both a standalone brand and a cross-functional platform at the core of the IEVA Group model.

myIEVA is the group’s central platform for personalization, subscriptions and journey orchestration.

It structures the recurring relationship between IEVA Group and its users by combining multi-brand selection, personalized journeys and a subscription-based experience.

Personalized Beauty & Well-Being Subscription

The platform offers:

a multi-brand selection drawn from the IEVA Group portfolio and partner brands,
personalized journeys built from declarative and usage data,
a continuous, evolving experience combining products, content and recommendations.

myIEVA supports users over time by adapting its offerings to the evolution of their needs and usage patterns.

Business Model

The myIEVA business model is primarily based on:

recurring subscription revenue,
product sales integrated into personalized journeys,
the monetization of personalization as a driver of loyalty and customer lifetime value.

This model increases revenue visibility, smooths activity over time and strengthens value per subscriber.

Contribution to the IEVA Group Model

Within IEVA Group, myIEVA plays a central role by:

centralizing data generated through customer journeys,
orchestrating interactions between brands, technologies, content and experiences,
structuring recurrence and direct relationships with subscribers,
testing and deploying new journeys and offers at group scale.

myIEVA acts as the activation platform of the personalization model, connecting the group’s operational building blocks.

myIEVA is the engine of recurrence and personalization within IEVA Group.

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