A Natural Premium Haircare Brand Focused on Clean & Performance

ELENATURE is a premium haircare brand developed within IEVA Group, built around a natural and clean approach.

It targets consumers seeking high-performance haircare, combining demanding standards in formulation, naturality and traceability.
ELENATURE holds a distinct position within the group’s portfolio, operating in the accessible premium segment and clearly differentiated from IOMA Haircare Paris.

ELENATURE designs and markets:

ELENATURE designs and markets:

ELENATURE designs and markets:

  • haircare treatments,
  • products combining performance, naturality and sensoriality,
  • offerings designed for regular and long-term use.
The brand goes beyond a standard product-based approach and is embedded within coherent usage journeys, designed to be integrated into the group’s platforms and experiences.

Business Model

Business Model

Business Model

The ELENATURE business model is based on:

  • the sale of premium haircare products,
  • a multi-channel distribution strategy: e-commerce, retail, box integration and partnerships.
This positioning enables the brand to reach complementary audiences and to operate across diverse distribution models.

A natural premium haircare brand designed to expand the portfolio and test new usage patterns.

Discover ELENATURE