A portfolio of premium French brands, powering the IEVA Group model.
A premium brand portfolio rooted in France
IEVA Group develops and operates a portfolio of premium French brands dedicated to personalized beauty and wellness. These brands span multiple segments — face, body, eye, and hair care — and address complementary audiences, while relying on a shared personalization methodology.
They represent the primary point of contact between the Group and end users and play a central role in revenue generation, the creation of recurring usage, and the enrichment of the Group’s proprietary data assets.
Brands are operational assets at the core of IEVA Group’s business model.
A structured portfolio approach
Brands sharing the same technologies and platforms
A structured portfolio approach
Brands sharing the same technologies and platforms
IEVA Group’s brands are not developed as standalone entities.
They are part of a portfolio approach structured around shared technologies, platforms, and expertise.
This organization enables the Group to:
- optimize technology investments,
- accelerate the launch of new offerings,
- test usage models across different brands,
- scale what works more efficiently.
A portfolio logic designed to maximize the Group’s leverage.
Brand Typology
Brands covering the full beauty and wellness journey
IEVA Group’s portfolio is structured around several brand typologies, complementary in their use cases and economic models.
Premium Care and Product Brands
- IOMA
- ELENATURE
- made with CARE
The Group’s scientific premium skincare brand, combining products, services, and diagnostic technologies. It represents the historical pillar of IEVA Group’s technological and scientific expertise.
The Group’s premium haircare brand, combining targeted formulations, hair expertise, and diagnostic technologies, built on patented active ingredient technology.
A responsible skincare brand within IEVA Group’s portfolio. It expands the multi-brand offering and enriches customer journeys without cannibalizing the scientific brands.
A natural premium haircare brand within IEVA Group’s portfolio. It plays the role of an accessible premium entry point and serves as a testing ground for new use cases and distribution channels.
Service & Experience Brands
- L’Atelier du Sourcil
- boudoir du regard
They form an expert service network dedicated to eye beauty, combining franchised locations with an integrated network. This model generates recurring revenue and places in-store customer relationships at the core of the group’s operating model. Today, L’Atelier du Sourcil is the No.1 brand in Eye Beauty.
boudoir du regard is an expert service brand specializing in eye treatments and permanent makeup. It complements the group’s service network with an accessible, premium and recurring approach.
Platform & Subscription Brands
- myIEVA
- My Little Box
- Gambettes Box
The central personalization and subscription platform of IEVA Group. It structures recurring engagement, orchestrates multi-brand journeys and centralizes customer data.
A subscription brand combining products, content and editorial experiences. It contributes to direct monetization and to building long-term relationships with its communities.
A specialized subscription brand. It supports recurring revenue generation and ongoing community engagement.
Media & Community Brand
- My Little Paris
As the group’s media and community hub, it combines content, subscriptions and direct monetization.
It acts as a key lever for acquisition, engagement and traffic generation toward the group’s brands and platforms.
Contribution of Brands to the Economic Model
Brands designed as value creation levers
IEVA Group’s brands contribute to the group’s economic model at multiple levels:
- generation of direct revenue (products, services and subscriptions),
- creation of recurring usage,
- enrichment of data generated through customer journeys,
- testing and validation of new offers and experiences.
The brands act both as revenue drivers and as usage data collectors serving the group’s overall model.
Contribution of Brands to the Economic Model
Brands designed as value creation levers
A Foundation for International Expansion
French brands designed for global deployment
A Foundation for International Expansion
French brands designed for global deployment
Developed in France, IEVA Group’s brands are built on premium positioning and personalization methods designed to be adapted to other markets.
The group relies on:
- the standardization of its technologies,
- the modularity of its platforms,
- and the sharing of its expertise,
- to accelerate progressive deployments across Europe and internationally.
A brand portfolio designed to support the group’s geographic growth.