A Subscription Offering Built on Direct Relationships and Recurrence

My Little Box develops and operates:

• recurring subscription-based offerings,
• curated product selections combined with editorial universes,
• experiences designed to create regular usage and long-term engagement.

Business Model

The model is based on:

• recurring revenue generated through subscriptions,
• direct ownership of the relationship with subscribers,
• the ability to activate journeys combining content, products and experiences.

Role within IEVA Group

Within the group, My Little Box contributes to:

• the generation of recurring revenue,
• the collection of usage and preference data,
• the activation of synergies with the group’s brands and platforms.