IEVA Group
#1 in Personalized Beauty & Well-Being
The French group specialized in personalized beauty and well-being.
Founded and led by Jean-Michel Karam, PhD in micro-technologies, the Group develops and operates skin, hair, and environmental diagnostic technologies, as well as brands, platforms, and experiences designed to address individual needs with a high level of precision.
Since its inception, IEVA Group has been built through successive stages: the development of proprietary technologies, the creation and acquisition of brands, the rollout of experiential networks, and the integration of high-audience content platforms and communities.
This progressive build-up has resulted in a fully integrated group capable of operating across the entire value chain — from needs measurement to the delivery and operation of personalized solutions, deployed at scale and driven by recurring usage.
An industrial personalization model applied to beauty and wellness.
Over 20 Years of Innovation Applied to Personalization
Business Model
An integrated model built on measurement, usage, and recurrence
Business Model
An integrated model built on measurement, usage, and recurrence
IEVA Group’s business model is based on a virtuous operational sequence: measurement enables a deep understanding of the individual; personalization structures customer journeys; usage generates revenue; and each interaction continuously enriches the Group’s proprietary data assets. This model enables IEVA Group to:
- increase the relevance of recommendations,
- improve conversion and repeat purchase rates,
- extend customer lifetime and overall customer value.
The model is designed to scale customer value without a proportional increase in operating costs.
IEVA Group’s Operational Pillars
An organization structured around four complementary pillars
EVA Group operates through an organization built around four operational pillars, designed to work in close coordination within a single, integrated model.
IEVA Beauty
Brings together the Group’s premium brands, developed in France, spanning facial, body, eye, and hair beauty. These brands combine products, services, and subscription models and represent the Group’s primary revenue-generating engines.
IEVA Experience
Relies on a network of physical and digital stores and experiences, enabling offer distribution, close customer relationships, and on-the-ground collection of usage and behavioral data.
IEVA Technologies
Designs and operates diagnostic technologies, personalization platforms, and data analytics tools, shared and leveraged across the Group.
IEVA Media
Develops and operates high-audience content platforms and communities, supporting user acquisition, engagement, and long-term loyalty.
Four pillars designed to reinforce model coherence and maximize long-term value creation.
Strategy & Growth
Scaling a proven model
IEVA Group’s strategy is focused on consolidating and scaling its personalization model around several key growth levers:
- strengthening existing brands within their premium segments,
- expanding the network of physical and digital experiences,
- continuing the development of proprietary technologies,
- activating media platforms as a driver of profitable growth.
A growth strategy grounded in the progressive industrialization of an already operational and validated model.
Strategy & Growth
Scaling a proven model
Key Figures
An operational base supporting the business model
These volumes enable the Group to:
- rapidly test and iterate on offers,
- precisely measure performance (conversion, repeat purchase, loyalty),
- scale proven concepts efficiently.
A sufficient usage base to operate the model at an industrial scale and continuously improve performance over time.
Governance & Leadership
Stable governance aligned with strategy
Governance & Leadership
Stable governance aligned with strategy
EVA Group benefits from a structured and stable governance framework, ensuring strategic and operational continuity.
Jean-Michel Karam, Founder, remains a reference shareholder and executive leader of IEVA Group. He is directly involved in the Group’s strategic, technological, and organizational direction.
The governance structure is designed to meet the requirements of a group on a growth trajectory, integrating robust standards of management, reporting, and operational discipline aligned with financial market expectations.
Aligned governance, ensuring consistency of the model and long-term vision.
Founder
Jean Michel Karam
PhD in micro-technologies, Jean Michel Karam founded IEVA Group following an initial entrepreneurial career in precision engineering.
He is notably the founder of MEMSCAP, a company specialized in MEMS technologies, which was listed on Euronext Paris. This experience as the founder of a publicly listed company provided him with first-hand exposure to financial market requirements, including governance, regulatory communication, and operational discipline.
At IEVA Group, he has applied this execution-driven culture to the build-up of a group dedicated to personalized beauty and wellness.
A founder-CEO with a proven track record in financial markets and technological industrialization.
Discover the founderFounder
Jean Michel Karam
