Technologies & Platforms

IEVA Tech, the technological engine of the IEVA Group model

IEVA Group has structured a dedicated technology division, IEVA Tech, responsible for designing, developing and operating all of the group’s technological solutions.
IEVA Tech does not operate as an isolated laboratory, but as an operational technology platform, directly integrated into the group’s brands, experiences and economic models.
IEVA Tech forms the foundation of an integrated beauty tech platform, leveraging artificial intelligence and data to connect diagnostics, formulation, personalization and usage tracking.
Its role is to transform personalization into a measurable, reproducible and scalable process.

myIEVA, Subscription & Personalization Technology

A platform at the heart of recurring engagement

myIEVA, Subscription & Personalization Technology

A platform at the heart of recurring engagement

The myIEVA subscription is built on a technological infrastructure developed by IEVA Tech, enabling the creation of technologically personalized beauty and well-being journeys.
This technology enables:

  • the collection of declarative and usage data,
  • the analysis of individual needs through skin diagnostics,
  • the use of artificial intelligence models to analyze data and refine product, service and content recommendations,
  • the orchestration of journeys combining content, subscriptions, products and services.
myIEVA is one of the group’s primary use cases for its technologies, combining personalization, recurring engagement and monetization.

The platform is part of a “Beauty as a Service” model, structured around long-term engagement, subscription and loyalty. myIEVA represents the most advanced expression of IEVA Group’s technological model.

Professional Diagnostic Devices

Field-deployed solutions

IEVA Tech develops a comprehensive range of professional devices designed for boutiques, institutes and partners, enabling precise, standardized diagnostics that can be deployed at scale.

IOMA Sphere

IOMA Sphere device

i-diag

i-diag device

i-Patchs

i-pachts

In.Lab

In.Lab device

Hairdiag

Hairdiag device

In.Lab Hair

In.Lab Hair device

i-Mirror

i-mirror

These devices measure skin and hair parameters, objectify individual needs and feed the group’s personalization platforms. In.Lab technologies transform diagnostic results into customized care formulations and concrete solutions that can be industrialized and deployed at scale.
They serve as the primary interface between technology and in-store experiences. These devices include in particular:

IEVA Tech devices form the physical infrastructure of personalization.

i-diag diagnostic

Device Deployment Models

A flexible and scalable approach

Device Deployment Models

A flexible and scalable approach

The devices developed by IEVA Tech are deployed through flexible economic models, adapted to different uses and partners:

  • direct sales,
  • rental,
  • deployment through hybrid models.
This flexibility enables:
  • rapid dissemination of technologies,
  • optimized investment levels,
  • adaptation to partners’ operational constraints.

Designed to maximize adoption and scalability, this deployment model allows the group to rapidly roll out its technologies and expand internationally, while maintaining a light and flexible structure.

Connected Devices & Wearable Technologies

Extending personalization beyond the point of sale

IEVA Tech has also developed connected devices designed to extend the relationship with users over time and into their everyday environments.

Time.C Watches

Twin.C Jewelry

These devices collect lifestyle- and environment-related data, enriching the understanding of individual needs and enabling more refined personalized journeys.

IEVA connected devices gather usage and environmental data from users’ daily lives to adjust the recommendations and journeys delivered by the group’s platforms.
They extend personalization beyond platforms and into everyday life, supporting long-term engagement.

Personalization & Orchestration Platforms

Turning data into operational decisions

IEVA Tech develops and operates personalization platforms designed to transform data from diagnostics, usage and connected devices into:

  • recommendations,
  • customer journeys,
  • tailored offers.
These platforms orchestrate interactions between technologies, brands, content and experiences across all digital touchpoints.
They are designed to be shared across the group, scalable and deployable at large scale.
They rely on artificial intelligence models built to analyze large volumes of data, identify correlations and drive personalization decisions in an automated and measurable way.
In practical terms, artificial intelligence determines which products, services and content to recommend, at what time and through which touchpoints, based on user profiles, usage patterns and their evolution.

IEVA Tech platforms are the decision-making engine of the group’s model.

Personalization & Orchestration Platforms

Turning data into operational decisions

Cloud, Data & Analytics

A controlled and secure infrastructure

Cloud, Data & Analytics

A controlled and secure infrastructure

IEVA Tech manages all of the group’s cloud and data services, including:

  • data collection,
  • storage,
  • processing,
  • and analysis of data generated through user journeys.
This infrastructure enables:
  • continuous improvement of recommendation relevance,
  • measurement of journey performance,
  • secure service continuity and scalability.
It also provides the foundation required for training, operating and continuously improving artificial intelligence models.
The technologies developed by IEVA Tech are proprietary and protected by multiple international patent families.
Data management is carried out in compliance with regulatory frameworks and consent requirements.

Control over cloud and data secures the performance of the model.

Technology for Life

Extending personalization beyond the point of sale

Under the Technology for Life initiative, IEVA Tech deploys white-label technological solutions to external partners.
These solutions enable third-party players to integrate:

  • diagnostic technologies,
  • personalization platforms,
  • or data services,
  • without having to develop their own infrastructure.
This activity represents a natural extension of the group’s technologies, enabling their deployment through external partners, alongside IEVA Group’s own brands.

Technology for Life allows IEVA Tech’s technologies to create value beyond the group’s direct perimeter.

Technology for Life

Extending personalization beyond the point of sale

A Strategic Technology Asset

IEVA Tech represents a major strategic asset for IEVA Group. It enables the group to control the entire technology chain — from measurement to monetization — and to deploy its solutions in a coherent and scalable way.

The group’s technologies and platforms are now operational, deployed and directly connected to economic performance.

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