HairDiag®
Scientific Hair Diagnostics

HairDiag® is a professional diagnostic device developed by IEVA Tech, dedicated to the scientific analysis of the scalp and hair.

It enables the objective and standardized measurement of individual hair characteristics in order to build personalized recommendations and routines.

Objectifying Historically Subjective Parameters

Objectifying Historically Subjective Parameters

HairDiag® notably analyzes:

• scalp condition,
• hydric and lipid balance,
• hair quality and structure,
• imbalances related to environment and usage.

This data makes it possible to move beyond declarative approaches and enter a model of scientific measurement applied to haircare.

A Core Pillar of IOMA Haircare & ELENATURE Offerings

A Core Pillar of IOMA Haircare & ELENATURE Offerings

HairDiag® sits at the heart of the IOMA Haircare experience:

• it triggers the recommendation of tailored routines,
• it feeds personalized formulation through In.Lab,
• it structures an ongoing relationship based on monitoring and evolution over time.

The HairDiag® + In.Lab combination enables the delivery of truly personalized premium haircare routines.

A Scalable, Field-Deployable Device

A Scalable, Field-Deployable Device

Designed for professional use, HairDiag® is:

• deployable in boutiques, institutes and partner networks,
• integrated into the group’s digital platforms,
• connected to IEVA Tech data and recommendation systems.

HairDiag® is a key building block of the group’s hair personalization architecture.