Our brands
We commit to offering the best beauty experience for you and the planet
Skincare, haircare, beauty eye care, IEVA Group’s brands take care of you…Each brand belonging to the group, synonymous with innovation and technology, is designed to provide the consumer with personalized services.
IOMA PARIS
Each woman is unique, and each skin is different. For this reason, each combination of IOMA products can be personalized.
WE ARE PROUD TO OFFER THE BEST TO YOUR SKIN
THE POWER OF RESEARCH AND DEVELOPMENT IN PERSONALIZED COSMETICS
IOMA is the 1st cosmetics brand that introduced the concept of skin diagnosis in its skincare products. For more than ten years, IOMA has developed skin diagnostic devices worldwide in order to formulate made-to-measure moisturizers, serums, and eye contour creams according to each skin’s physiological needs. Backed by a skin Atlas with more than 1 million skin diagnoses, IOMA boasts unparalleled skin knowledge thanks to a previously unseen database to formulate unique products.
PERSONALIZATION UP TO BESPOKE FORMULAS
Each woman is unique, and each skin is different. For this reason, each combination of IOMA products can be personalized. By making your skin diagnosis in the IEVA mobile application, you can formulate your made-to-measure day and night moisturizer, serum, or eye contour cream.
HIGHLY-CONCENTRATED SKINCARE PRODUCTS
IOMA does not use pre-made formulas offered by contract manufacturers. IOMA has complete control over the formulation process, from its creation to the final tests. Highly-concentrated bases make it possible to increase performance: from 20.5 to 22.5% active ingredients, while other products do not exceed 10%. The 7 ranges for a complete, expert beauty routine are developed and manufactured in France by formulation experts and engineers.
Made with CARE
A complete beauty routine straight to the essential. Products that meet the needs of women with a fast-paced lifestyle.
WE HAVE SELECTED THE BEST IN THE CLEAN BEAUTY WORLD
A ROUTINE STRAIGHT TO THE ESSENTIAL
Made with CARE has developed an essential, complete range for all of you, Wonder Women of everyday life, including makeup removers, cleansers, scrubs, moisturizers, and skincare boosters. Particular attention was given to textures – light emulsion, fresh water, airy foam, melting cream, non-greasy serum, face mask, non-sticky balm, and others – making treatments enjoyable and convenient to apply.
SIMPLE, NATURAL, AND EFFECTIVE FORMULAS
Formulas that are not shy of their ingredients: 100% of our products have a YUKA green tag. The desire to offer a maximum of ingredients of natural origin. Formulas that go straight to the essential, without controversial ingredients (such as mineral oils, silicones, parabens, alcohol, and others). Products that are Made in France.
UNCOMPROMISINGLY
Made with CARE products cater to two types of needs. Not only do they fight skin disorders related to our hectic lifestyle, but they do so while respecting the planet. Packs are designed without boxes or instructions for less waste and are 100% recyclable – some are even made with recycled materials to minimize their impact on the environment. Made with CARE promises to reinvent its offerings over the years through research and innovation to keep providing high-performance, safe skincare.
ELENATURE
The 1st French brand that is able to protect the hair and scalp from environmental stress (pollution, UV rays, humidity, etc.), which is responsible for premature aging.
WE HAVE DESIGNED IT FOR YOU...
WITH ORIGINAL, INNOVATIVE, AND EFFECTIVE ACTIVE INGREDIENTS
The 1st French brand that is able to protect the hair and scalp from environmental stress (pollution, UV rays, humidity, etc.), which is responsible for premature aging. ELENATURE has developed 5 expert ranges to meet all your hair and scalp needs. ELENATURE products protect your scalp and hair while making it supple and shiny, thanks to its formulas packed with specific active ingredients, such as Capiguard, a patented, anti-aging natural complex, or Rambuvital, a powerful antioxidant.
YOU CAN TRUST IT
ELENATURE products have no silicone, no controversial preservatives, no sulfate, no phthalate, no GMOs, no artificial colorings, and no mineral oil. All of them carry the COSMOS ORGANIC label certified by ECOCERT, which ensures formulas with at least 97% ingredients of natural origin and up to 90% ingredients of organic origin.
A COMMITTED BRAND
ELENATURE develops eco-designed packaging: 100% of its bottles are made from recycled and recyclable plastic. ELENATURE products are made in France for a lower carbon footprint and, of course, for the French cosmetics know-how. All formulas are biodegradable and easy to rinse to preserve water.
IOMA HAIRCARE
Game-changing formulas. More than 10 years of research to offer your hair the best of technology.
FROM ROOTS TO ENDS, DARE TO TRY IOMA ULTRA-TARGETED HAIRCARE PRODUCTS
A UNIQUE KNOW-HOW
IOMA puts its unparalleled experience in skincare to the service of our hair. IOMA HAIRCARE products, aiming at treating the scalp (which is an extension of our epidermis and key for healthy hair), meet all types of needs: seborrhea, hydration, sensitivity, and much more. The complete range is developed, formulated, and made in France to offer your hair the best.
EXCLUSIVE ACTIVE INGREDIENTS
IOMA HAIRCARE formulas are based on a patented technology called “Microlayers,” which helps repair our hair, making it more supple, shinier, and stronger. A technology that makes it possible to seal the hair fiber more evenly and tame it. Hair is more aligned, which makes detangling easier and improves hair’s natural movement. Light is better reflected, resulting in shinier hair.
AN EXTRAORDINARY EXPERIENCE
IOMA HAIRCARE offers a unique sensory experience thanks to its rich formulas and fabulous olfactory signature.
L'ATELIER DU SOURCIL
L’Atelier du Sourcil makes personalization the cornerstone of its expertise, ensuring that each look shows its one-of-a-kind beauty.
WE HAVE CHOSEN THE BEST FOR YOUR LOOK
FOR THE EXPERTISE OF ITS BEAUTY ARTISTS
Even though artistic flair is the main criterion for joining L’Atelier du Sourcil, each beauty artist, who owns a professional qualification in aesthetics, is trained throughout their career in plucking or permanent makeup techniques developed by L’Atelier du Sourcil in its training center.
FOR THE PERSONALIZATION OF THE SERVICE
L’Atelier du Sourcil makes personalization the cornerstone of its expertise, ensuring that each look shows its one-of-a-kind beauty. Our beauty artists offer personalized and made-to-measure services to enhance each look, thanks to their perfect knowledge of facial morphology, precise drawing, and their artist’s eye.
FOR ITS PROFESSIONAL MAKEUP AND ACCESSORY RANGE
L’Atelier du Sourcil developed its own makeup and accessory range. This range, inspired by the beauty artists working for L’Atelier, features more than 40 expert, unique eyebrow and eye products.
FOR THE COMMITMENT TO ITS CLIENTS
L’Atelier du Sourcil makes it a priority to choose the best suppliers, use the most efficient and the safest products and materials, and implement the strictest hygiene protocols in order to always be at the forefront of innovation and the well-being of its customers.
boudoir du regard
Reveal your personality, respect your style, and make your eyes stand out
YOU WON’T BELIEVE YOUR EYES!
ASSERTIVE BEAUTY FOR A FREE WOMAN
The techniques developed by boudoir du regard are based on the highest standards of the beauty industry. Its distinctive feature lies in the precise and meticulous measurement of the brow line in order to enhance your look with personalized beauty services. Boudoir du regard offers a wide selection of beauty services: brow restructuring, permanent makeup, lash extensions, lash lift, Brow Lift, and so on. Boudoir du regard is here to highlight the beauty of your eyes.
A MADE-TO-MEASURE, STYLISH LOOK
The beauty services offered by boudoir du regard rely on a made-to-measure, innovative methodology called shape du boudoir (shape of boudoir). It involves redefining your brow line by measuring the various reference points of your eyebrow arch: from the head to the arch, from the brow bone to the tail. Its team of Brow Stylists leans on a geometrical proportion to define the natural and subtle facial balance.
DEFINE, STRUCTURE, SET, AND ASSERT YOUR BROW LINE
Thanks to the entire range of makeup products focused on the eyes and brows and designed by its BrowStylists. Boudoir du regard makeup products, a mix of powdery and creamy, balm textures with nourishing formulas (containing Coconut and Jojoba oils or Shea butter), are easy to apply and ensure a natural, long-lasting result, thanks to the angled eyebrow brush that sculpts and colors your brow line for thicker-looking eyebrows.